Women and young coffee farmers in Embu have been urged to join agri-business project, Nescafe Plan, sponsored by Nestlé in partnership with Coffee Management Services. Nestlé is a food and beverage company.
Grace Njura and Duncan Kamau, 35, who are members in the project, said the venture is lucrative for educated and semi-educated youths. They said graduates are wasting a lot of time looking for elusive jobs when they should be engaging in farming.
They said with proper training and appropriate farming methods, coffee pays better than most white collar jobs.