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Marketing Challenge

The objective of  the “Coffee marketing” challenge is to collect, disseminate and award the best strategies for commercializing coffee products locally or internationally.

Members: 64
Latest Activity: Jan 13, 2015

Coffee Marketing Challenge

Coffee sector plays a significant role to East Africa’s economy through foreign exchange earnings and employment creation.
Coffee producers require information on good marketing strategies that will guide them in improving their coffee marketing skills to better reach a wide market.

The objective of the “Coffee marketing” challenge is to collect, disseminate and award the best strategies for commercializing coffee products locally or internationally.

All organisations and individuals are invited to share and contribute their ideas. In addition to winning a prize, participation will give the opportunity to present your efforts to a wide and diverse community on an international level.

In fact, participating in the challenge is a good way to market your organization! It puts you on the map and shows others that you are strong PO.

 

How to participate

Note: Be sure you are a member of this community first.
(Click here if you are not a member yet)


1. Join the Marketing Challenge group
by clicking on the top right button
(underneath the navigation tabs)

2. Read the participation guide
for all the information about the challenge.
(Click here to download the guide -.pdf)

3. Describe your best practice in the application format.
Adding visual information like a Power Point
or video would be greatly appreciated
(Click here to download the participation format -.doc)

4. Be part of the Marketing challenge and publish
your best practice in the comment box below by
uploading your application format.


Deadline:
 
January 31st 2014.

Rewards:
USD 1.000
For the best practice in each category:
  • Innovative strategies for accessing
    new markets for coffee
  • Experiences to grow coffee trade
    and recognition in the global markets
-------
The announcement of the winners
is planned for February 2014.

Moderators:
  Stephen Muriithi and
Ignacio Carmona
Partners


 

Comment Wall

Comment

You need to be a member of Marketing Challenge to add comments!

Comment by Catherine Mwikali Musangi on January 27, 2014 at 1:02pm
Comment by Brenan Owalla on January 27, 2014 at 10:48am
Comment by Paul Ngei Masila on January 27, 2014 at 6:28am
Comment by George Ikonya Kiarie on January 27, 2014 at 6:17am
Comment by Erastus Maina on January 27, 2014 at 6:14am
Comment by Gerald Katabazi on January 24, 2014 at 1:03pm
Comment by Becky Kibugi on January 24, 2014 at 12:21pm
Comment by Racheal Nthenya Musyoki on January 24, 2014 at 12:08pm
Comment by Martin Mutinda Musyoka on January 24, 2014 at 12:04pm
Comment by Wambua on January 24, 2014 at 11:56am
 

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